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TFF: Smoking Kills

Smoking doesn't only kill you, it kills money you could spend on essentials. We used the age old saying "Smoking Kills" and used to communicate the often overlooked consequences of smoking - financial freedom. 

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Concept / Art Direction: Carolina Perez-Siam

Concept / Copywriting: Eddie Seiglie

ECD: Jorge Murillo & Monse Valera

DDB Alma / October 2017