If you’re a coffee lover, you know the feeling of not being able to get anything done before you’ve had that first cup of joe. Famed soccer announcer Enrique “El Perro” Bermúdez is no exception to the rule. To announce the new McCafe lineup, we proved not even the most intense moments come before coffee.
Concept / Art Direction: Carolina Perez-Siam
Concept / Copywriting: Eddie Seiglie
ECD: Jorge Murillo & Monse Valera
DDB Alma / September 2017