McD: America's Best First Job

Every year McDonald's highlights their all-star employees with the "Committed to Being America's Best First Job" campaign. We searched all the national branches for the employees that have been able to use their first job at McDonalds as a catalyst for success. 

Concept / Art Direction: Carolina Perez-Siam

ECD: Jorge Murillo & Monse Valera

DDB Alma / May 2017